Many businesses struggle to develop a balanced activewear assortment. They either offer too few options, limiting consumer appeal, or create an overwhelming array of products that complicates inventory management and confuses customers.

Uma coleção de roupas ativas bem curada deve incluir grampos principais (leggings, sutiãs esportivos, tanques) em vários níveis de desempenho, complementados por peças de tendência sazonal. Considere seu alvo demográfico ao selecionar estilos-atletas focados em desempenho priorizam a funcionalidade, enquanto os consumidores de atletas equilibram o desempenho com o apelo da moda.

activewear product line

At HAVING, we've helped dozens of brands develop successful activewear collections. Our experience manufacturing over $30 million in annual sales for more than 3,000 stores has given us unique insights into what makes a compelling product assortment. Let me share what we've learned about creating a balanced collection that maximizes sales while minimizing inventory complexity.

What Styles Should Your Activewear Collection Include?

Style selection is often the first challenge businesses face. Without understanding consumer preferences, it's easy to miss key styles that drive sales or include niche options with limited appeal.

A comprehensive activewear collection typically includes bottoms (leggings, shorts, joggers), tops (sports bras, tanks, tees), and layering pieces (jackets, hoodies). Each category should offer options for different activities, from high-intensity training to yoga to athleisure, with styles that reflect your brand's unique positioning and target customer.

activewear styles comparison

When we first started manufacturing activewear at HAVING, most brands focused on a limited range of styles. Today, we produce comprehensive collections that address diverse consumer needs. Here's what we've learned about each style's market position and consumer appeal:

Categorias de estilo central

Fundos

Perneiras/calças justas

Posição de mercado: Foundation of any activewear collection
Apelo ao consumidor: Versatility, comfort, performance
Style Variations: Full length, 7/8 length, high-waisted, mid-rise
Functional Considerations: Opacity, waistband stability, gusset construction

Leggings typically account for 40-50% of activewear sales for most brands. We recommend offering at least 2-3 core legging styles with different features (e.g., pocket vs. no pocket, compression levels).

Shorts

Posição de mercado: Essential for warm weather and high-intensity training
Apelo ao consumidor: Cooling, freedom of movement
Style Variations: Bike shorts, running shorts, loose shorts
Functional Considerations: Length options, liner vs. no liner, anti-ride up features

Shorts represent 15-25% of sales, with higher percentages in warmer months or regions.

Corredores/calças de moletom

Posição de mercado: Growing category bridging performance and lifestyle
Apelo ao consumidor: Comfort, versatility, athleisure styling
Style Variations: Slim fit, relaxed fit, cropped
Functional Considerations: Stretch recovery, pocket functionality, ankle design

Joggers typically account for 10-20% of bottoms sales, with higher percentages in cooler seasons.

Tops

Sutiãs esportivos

Posição de mercado: Essential foundation piece
Apelo ao consumidor: Support, comfort, style
Support Levels: Light, medium, high impact
Style Variations: Racerback, crossback, longline, crop

Sports bras represent 20-30% of tops sales, with different support levels needed for various activities.

Tanques/Camis

Posição de mercado: Versatile core style for multiple activities
Apelo ao consumidor: Freedom of movement, cooling, layering potential
Style Variations: Racerback, loose fit, cropped, longline
Functional Considerations: Built-in support vs. standalone, moisture management

Tanks typically account for 30-40% of tops sales, particularly strong in warmer months.

T-Shirts/Long Sleeves

Posição de mercado: Essential for outdoor activities and modest coverage
Apelo ao consumidor: Sun protection, versatility, modest option
Style Variations: Fitted, relaxed, cropped, standard
Functional Considerations: UPF protection, moisture-wicking, quick-drying

Tees represent 20-30% of tops sales, with long sleeves performing better in cooler seasons.

Roupas externas

Jackets/Hoodies

Posição de mercado: Completing the activewear wardrobe
Apelo ao consumidor: Warmth, pre/post workout coverage, athleisure styling
Style Variations: Full-zip, half-zip, pullover, vest
Functional Considerations: Breathability, stretch, pocket functionality

Outerwear typically accounts for 10-15% of overall collection sales, with higher percentages in fall/winter.

Considerações específicas de ioga

Yoga wear has unique requirements that differentiate it from general activewear:

Enhanced Stretch: Greater range of motion for poses
Secure Waistbands: Stay-put design during inversions
Hardware mínimo: Avoiding elements that press into the body during floor work
Strategic Seam Placement: Preventing pressure points during seated poses
Opacity Focus: Ensuring non-transparency during deep stretches

Para obter informações detalhadas sobre a tecnologia e os materiais usados nesses diferentes estilos, visite nosso guia abrangente: Roupas ativas & Tecnologia de uso de ioga & Materials: A Buyer's Guide to Performance Fabrics, Construction & Durabilidade.

How Do You Balance Function and Fashion in Your Collection?

Creating activewear that performs well while meeting style expectations is challenging. Many businesses either over-index on technical features at the expense of aesthetics or prioritize fashion without adequate functionality.

Successful activewear collections balance function and fashion by creating a tiered assortment: performance-focused pieces with maximum technical features for serious athletes, studio/yoga styles emphasizing comfort and movement with moderate technical features, and athleisure pieces that blend performance elements with fashion-forward design for everyday wear.

function vs fashion balance

At HAVING, we help our partners develop collections that address different consumer needs across the function-fashion spectrum. Here's our approach to creating a balanced assortment:

Categorias de desempenho

Categoria	Technical Focus	Style Focus	% De coleta típica
Alto desempenho	Maximum technical features	Function-driven aesthetics	20-30%
Studio/Yoga	Moderate technical features	Balanced function and style	30-40%
Athleisure/Lifestyle	Basic technical features	Style-forward with performance benefits	30-50%

Technical Features by Category

Alto desempenho

Maximum moisture management
Compression elements
Reinforced stress points
Activity-specific features
Reflective details for visibility
Technical seam construction

Studio/Yoga

Four-way stretch fabrics
Excellent opacity
Soft hand feel
Minimal seams
Secure waistbands
Moderate compression

Athleisure/Lifestyle

Comfort-focused fabrics
Fashion-forward details
Versatile styling options
Easy care properties
Crossover potential
Trend-responsive elements

Balancing Your Assortment

The ideal balance depends on your target customer and brand positioning:

Performance-Focused Brands: 40% high-performance, 40% studio/yoga, 20% athleisure
Yoga/Wellness Brands: 20% high-performance, 60% studio/yoga, 20% athleisure
Fashion-Forward Brands: 10% high-performance, 30% studio/yoga, 60% athleisure

For insights on market trends that should inform your collection development, visit our detailed analysis: Compreendendo a roupa ativa & Mercado de desgaste de ioga: tendências, demografia & Oportunidades para compradores B2B.

How Do You Select Materials for Different Activities?

Material selection significantly impacts both performance and consumer perception. Different activities have distinct fabric requirements that must be addressed for product success.

Material selection should align with intended activity: high-intensity workouts need lightweight, maximum moisture-wicking fabrics (polyester blends); yoga requires soft-touch, opaque fabrics with excellent stretch (nylon-spandex blends); while athleisure pieces benefit from comfortable, easy-care fabrics that balance performance with everyday wearability.

activity-specific materials

At HAVING, we match fabric properties to specific activity requirements. Here's our guide to selecting the right materials for different applications:

Material Recommendations by Activity

High-Intensity Training/Running

Ideal Fabrics:

Lightweight polyester/elastane blends (80-85% polyester, 15-20% elastane)
Mesh panels for ventilation
Technical knit structures for enhanced wicking

Key Properties:

Superior moisture management
Quick-drying capability
Lightweight feel
Excellent durability
Resistência ao odor

Weight Range: 140-200 GSM (grams per square meter)

Yoga and Studio Activities

Ideal Fabrics:

Nylon/elastane blends (75-80% nylon, 20-25% elastane)
Brushed fabrics for soft hand feel
Four-way stretch construction

Key Properties:

Maximum stretch and recovery
Opacity when stretched
Soft touch against skin
Gentle compression
Matte appearance

Weight Range: 220-280 GSM for bottoms, 180-220 GSM for tops

Outdoor Activities

Ideal Fabrics:

Durable polyester blends
UPF-rated fabrics
Abrasion-resistant constructions

Key Properties:

Proteção UV
Weather resistance
Durabilidade
Quick-drying
Temperature regulation

Weight Range: Varies by season (140-180 GSM summer, 200-300 GSM winter)

Athleisure/Lifestyle

Ideal Fabrics:

Cotton/elastane blends
Modal/elastane blends
Brushed polyester/elastane

Key Properties:

Comfort focus
Soft hand feel
Easy care
Stretch for movement
Casual appearance

Weight Range: 200-320 GSM for bottoms, 150-220 GSM for tops

Material Comparison Chart

Material	Melhor para	Vantagens	Considerations
Polyester/Elastane	High-intensity training, running	Superior moisture management, durability, colorfastness	Less soft hand feel, potential for odor retention
Nylon/Elastane	Yoga, studio activities	Excellent stretch/recovery, soft feel, opacity	Higher cost, less moisture-wicking than polyester
Cotton/Elastane	Light activities, athleisure	Natural feel, breathability, comfort	Poor moisture management, slower drying
Poliéster reciclado	Eco-conscious collections	Sustainability story, similar performance to virgin	Slightly higher cost, potential consistency challenges

For detailed information on material properties and performance characteristics, visit our comprehensive guide: Roupas ativas & Tecnologia de uso de ioga & Materials: A Buyer's Guide to Performance Fabrics, Construction & Durabilidade.

Como você constrói uma linha de produto mínima viável?

Many businesses struggle with determining the right starting point for their activewear line. Starting too small limits appeal, while starting too large creates financial risk.

A minimum viable activewear collection typically includes 2-3 bottom styles (leggings, shorts or joggers), 2-3 top styles (sports bra, tank, tee), and potentially 1 outerwear piece. Each style should be offered in 2-3 colorways (black plus 1-2 seasonal colors). This creates 10-15 SKUs—enough to test market response while minimizing inventory investment.

minimum viable activewear collection

At HAVING, we've helped numerous brands launch their first activewear collections. Based on this experience, here's our recommended approach to building a minimum viable product line:

Estratégia de coleta do núcleo

Para as marcas que entram na categoria, normalmente recomendamos:

Etapa 1: Selecione os estilos principais

Choose 4-6 foundational styles:

High-waisted legging (essential for any activewear line)
Sports bra (medium support is most versatile)
Tank top or tee (based on target customer preference)
Shorts or joggers (depending on seasonality and customer)
Optional: Light jacket or hoodie

Step 2: Determine Colorways

Comece com cores essenciais:

Black (accounts for 40-60% of activewear sales)
1-2 seasonal colors or brand signature colors

Step 3: Create Your SKU Matrix

This approach typically results in 10-15 SKUs:

4-6 styles × 2-3 colors = 8-18 SKUs
Further refined based on budget constraints

Estratégia de expansão

Depois de lançar sua coleção principal e coleta de feedback do mercado, expanda estrategicamente:

Fase 2: Expansão de estilo

Add 2-3 additional styles based on customer feedback and sales data:

If core collection is legging-focused, add shorts or joggers
Expand tops selection with different support levels or styles
Add layering pieces if initial collection focused on basics

Phase 3: Color Expansion

Expanda as opções de cores estrategicamente:

Additional neutrals (navy, gray)
Cores da moda sazonal
Prints or patterns

Phase 4: Functional Expansion

Add styles for specific activities or occasions:

Specialized yoga pieces
High-performance training gear
Athleisure crossover items

Exemplos de coleção por posicionamento de mercado

Posicionamento de mercado	Coleção inicial recomendada	Prioridade da expansão
Yoga-Focused Brand	High-waisted legging, medium-support bra, relaxed tank, light cover-up in black and 1-2 colors	Additional legging styles, specialized yoga props
Performance Training	Compression legging, high-support bra, performance tee, shorts in black and 1-2 colors	Specialized training pieces, performance technology
Athleisure Brand	Everyday legging, light-support bra, versatile tank, jogger in black and 1-2 colors	Lifestyle crossover pieces, expanded color options
Sustainable Focus	Core styles in recycled or organic materials, neutral colorways	Additional sustainable materials, eco-friendly innovations

For guidance on developing your own private label activewear line, visit our detailed resource: Sua marca, seu produto: o guia completo para a marca própria (OEM/ODM) Ativa & Manufatura de uso de ioga.

How Do You Merchandise and Market Different Styles?

Clear communication about style functions and features is essential. Many consumers are overwhelmed by technical terminology and struggle to select the right products for their needs.

Effective activewear merchandising uses clear visual systems to communicate performance levels (icons, color coding, or rating systems), activity-specific recommendations, and benefit-focused descriptions. Organizing products by activity rather than just product type helps consumers navigate collections and find appropriate styles for their needs.

activewear merchandising

At HAVING, we work with our partners to develop effective merchandising strategies for their activewear collections. Here are the key approaches we've found most effective:

Performance Communication Systems

Activity Icons

Use simple icons to indicate intended activities:

Running/Training
Yoga/Studio
Outdoor
Everyday/Athleisure

Performance Rating Systems

Communicate technical levels clearly:

Support levels for sports bras (light, medium, high)
Compression levels for bottoms (light, moderate, firm)
Moisture management ratings (good, better, best)
Opacity ratings (especially for yoga wear)

Feature Highlighting

Call attention to key functional elements:

Pocket presence and type
Reflective details
UPF protection
Anti-odor treatment
Quick-dry properties

Estratégias de merchandising

Merchandising na loja

Para ambientes de varejo:

Activity-based zones rather than just product types
Outfit merchandising (showing complete looks)
Technical feature callouts
Fabric swatches for touch comparison
Benefit-focused signage

Merchandising online

Para comércio eletrônico:

Filtering by activity and performance features
Detailed fit and fabric descriptions
Size and fit guides specific to activewear
Activity-specific photography
Video showing movement and performance

Collection Storytelling

Create cohesive narratives around collections:

Activity-based stories (Yoga Collection, Run Collection)
Benefit-focused groupings (Cooling Collection, Compression Collection)
Material-based stories (Recycled Collection, Seamless Collection)
Seasonal themes that unify diverse products

Para insights de mercado e estratégias de educação do consumidor, explore nossa análise detalhada: Compreendendo a roupa ativa & Mercado de desgaste de ioga: tendências, demografia & Oportunidades para compradores B2B.

Conclusão

Creating a well-curated activewear collection requires balancing style variety, functional performance, and material selection to meet the needs of your target market. By starting with a focused minimum viable product line and expanding strategically based on consumer feedback, businesses can build successful activewear offerings that minimize inventory risk while maximizing market appeal.

At HAVING, we combine manufacturing expertise with market insights to help our partners develop activewear collections that resonate with consumers and drive business growth.

For a comprehensive overview of the entire activewear category, including market trends and business opportunities, visit our Guia Ultimate B2B para o fornecimento & Vendendo roupas ativas & Desgaste de ioga.

Perguntas frequentes (FAQ)

What is the most popular activewear style?

High-waisted leggings are consistently the best-selling activewear style across most brands and markets, typically accounting for 30-40% of total activewear sales due to their versatility, comfort, and flattering silhouette.

How many styles should an initial activewear collection include?

A viable initial collection can be created with 4-6 core styles in 2-3 colorways, resulting in 8-18 SKUs. This provides enough variety to test market response while minimizing inventory investment.

What's the ideal ratio of tops to bottoms in an activewear collection?

Most successful activewear collections maintain a ratio of approximately 1.5 tops for every bottom style, reflecting how consumers typically purchase and wear these items (often pairing multiple tops with the same bottom).

Should activewear collections be seasonally updated?

Yes, but with a balanced approach: maintain core styles year-round (60-70% of collection) while refreshing seasonal colors and introducing trend-responsive styles (30-40% of collection) on a seasonal basis.

What colors sell best in activewear?

Black consistently accounts for 40-60% of activewear sales across most brands. Other strong performers include navy, gray, and deep jewel tones. Bright colors and prints typically perform better in tops than bottoms.

How should I balance performance and athleisure pieces in my collection?

The ideal balance depends on your target customer, but most versatile collections include approximately 30% performance-focused pieces, 40% studio/yoga styles, and 30% athleisure items. Adjust these percentages based on your brand positioning and customer activity preferences.

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